12 years. Shanghai to Tel Aviv.

• Brand
• Web
• Platform

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• Research, ideation workshop and UX mockups first.
• Built with full-stack developers; brand, product and web on one surface.

• Product
• Brand
• Community

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• Next.js
• Claude API
• AI agents

• Turned continuous sensor data into real-time health dashboards inside a spatial computing environment.
• Ran user testing with 15 participants to refine usability.
• Used Figma and AI design tools to speed up prototyping and precision.
• Presented to the CDO and CEO and secured approval for production in the next-generation glasses.

• AR and spatial
• UX research
• UX strategy
• Figma

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• Worked with the Head of Digital, the Configurator Product Owner and the Website Product Owner to align design with brand and performance goals.
• Directed the full UI and UX redesign of the car configurator, managing internal designers and external agencies.
• Supported the launches of the DB12, DBX707, Valour, Valiant and the Goldfinger Edition.
• Drove data-led improvements with Google Analytics 360 and Microsoft Clarity.

• UX direction
• Configurator
• GA360
• Microsoft Clarity

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• Secured four major new clients and supported a merger, transitioning existing accounts to PTL.
• Built partnerships with the Department for International Trade and Santander to support UK companies expanding into China.
• Ran market and competitor analysis and targeted UK campaigns.

• Business development
• Partnerships
• Project management

• Directed photographers, CGI artists and lighting specialists to improve realism and consistency across web and configurator assets.
• Partnered with the Virtual Media Manager on creative direction, production workflow and the 3D asset pipeline.
• Coordinated car photoshoots so real-world photography matched the digital renders.
• Controlled budgets, timelines and deliverables across multiple global launches.

• Project management
• CGI pipeline
• Visual standards

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• Ranked first in overall sales and third in business sales across Northern England for a full quarter.

• Customer experience
• Technical support

• Worked with an established Hollywood VFX artist on motion design and visual quality.
• Produced the NYADO Music Live series, editing in After Effects and Premiere Pro.

• Video editing
• After Effects
• Premiere Pro
• Production

• Pre-production, location scouting, budget, talent and on-set management.
• Post-production sound and video editing.

• Designed a growth-driven Snapchat and social media strategy, with geo-filters and a video programme.
• Designed and prototyped the mobile app in Adobe XD and pitched it to the CEO.
• Represented the brand at Sustainable Brands Oceans, Porto, 2019.

• Social strategy
• Video
• UX prototyping
• Adobe XD

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• UX design

• Built the digital business case and prototypes integrating VR, AR and UX tools.
• Collaborated with 3D designers and Unreal Engine to create the prototypes.
• Prototyped in-car exploration interfaces in Adobe XD, including a walkthrough for the 2019 Continental GT.
• Researched user journeys, analytics and emerging engagement methods for the dealership and website.

• Mixed reality
• Unreal Engine
• Customer journey
• Prototyping

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• Final-year research, The Future Workplace, interviewed C-level leaders at HSBC, Deloitte, Bentley Motors and New York City Council.

• Social research
• UX design
• Video production
• Adobe Creative Suite

• Interned at a business incubator supporting international companies entering the Chinese market.
• Leadership and team training with the Jewish Agency and the Duvduvan unit.