About
Tel Aviv. Warwick. Shenzhen. Wherever the work is.
I design products for marques where every pixel is reviewed by people who know the car. Automotive design at Bentley and Aston Martin, spatial computing for Even Realities, and a run of AI products I designed and built myself.
Most days the job is translating ambition into something a team can ship. That means owning the journey from stakeholder brief through research, prototype and production, alongside engineers, CGI artists and analysts. Hands-on in Figma, equally at home running the board or presenting to a CEO.
The degree is in Digital Media and Extended Reality, First Class, with a semester at Zhejiang University in Shanghai. The Mandarin still earns its keep in Shenzhen. The film training shapes how product flows are told.
A one-person studio in Tel Aviv, open to the right senior role.
Clarity, craft, shipping. In that order.
Clarity first, because most design problems are framing problems. Craft separates fine from good, and good from work that makes you stop. Shipping turns the rest into something more than a portfolio piece.
The arc. Film, cars, glasses, AI.
- 01
Film production and digital strategy, Shanghai and Manchester.
- 02
Automotive: Bentley's mixed reality sales experience, then leading a 15-strong CGI and configurator pipeline.
- 03
Consulting UX leadership: Aston Martin's web ecosystem, Even Realities' AR Health module.
- 04
Now: a one-person studio in Tel Aviv, designing and building AI products.
Recent roles. The full record is on the timeline.
2025
Even Realities
UX designer, consultant
Led end-to-end design of the Health module for an AI-powered AR operating system.
2024 to 2025
Aston Martin Lagonda
Head of UX, consulting
Led UX design and digital delivery across Aston Martin's global web ecosystem, including the configurator redesign.
2022 to 2024
PTL Group
UK lead
Led business development and partnerships across the UK to China market, working with the Shanghai head office.
2021 to 2022
Paramex, for Bentley Motors
Digital project manager
Managed a 15-person R&D and CGI team building Bentley's next-generation configurator and its visual standards.
2020 to 2021
Apple
Product specialist
Mac and Pro Mac specialist at Manchester Arndale and the Trafford Centre.
Said about me. By the people who signed the work off.
“His ability to evaluate user journeys and deliver impactful solutions is second to none. Josh fosters a collaborative, one-team mentality between agency and client teams. Any brand wanting qualitative UX changes on their website would be lucky to have him.”
Virginie SiméonsDirector, Marketing and Digital Engagement, Aston Martin Lagonda
“Josh is a strategic thinker paired with in-depth UI and UX understanding. He can quickly grasp the core strategy of a business and turn it into meaningful design solutions.”
Will WangCEO, Even Realities
“A highly capable UX designer with a clear and practical approach, consistently prioritising user needs and data-driven solutions. His work mapping user journeys and identifying pain points played a key role in improving processes.”
Giuliana CarosioCreative Design Lead, Aston Martin project
“He showed great promise as a researcher, exploring every possible avenue, then focused it into a relevant, well-designed, functioning prototype. A big thinker; Josh is well on the way as a futurist.”
Josephine KellySenior UX Designer, Bentley Motors
“It is personally satisfying to work with a client who values your experience and input. Josh has been professionally engaging, enthusiastic, encouraging and collaborative with the broader supplier development teams.”
Iain RossCreative Director, Motorvated Creative, on Bentley CGI projects
“Working with Josh on a very complex project at Aston Martin, he made the daunting task manageable and uncomplicated. He did a fantastic job and totally exceeded what I thought would be achievable.”
Steve WaddinghamHistorian, Aston Martin Lagonda