Digital products forBentley, Aston Martinand EvenRealities.
Design at the intersection of premium and emerging.
Trusted by
- Bentley
- Aston Martin
- Paramex
- Plastic Bank
- OCAVU
- fixtuur
- PTL Group
- NYADO
- EvenRealities
- APEX
- Serora
Selected work
Five projects worth pausing on.
Said about Josh
Virginie Siméons
Director, Marketing & Digital Engagement
Aston Martin Lagonda
His ability to evaluate user journeys and deliver impactful solutions is second to none. Any brand wanting qualitative UX changes on their website would be lucky to have him.
About
Craft, clarity, and shipping things that hold up.
I'm Josh, a Digital Project Manager and UX Designer who's spent the last decade pinballing between Shanghai, Manchester, Warwick, and Tel Aviv, picking up languages and disciplines along the way. I work where premium and emerging tech meet: AR health dashboards for next-generation glasses one week, configurator UX for a luxury sedan the next.
Most days, my job is translating ambition into something a team can actually ship. That means owning the journey from stakeholder brief through user research, wireframes, hi-fi mockups, prototype, and into production, alongside engineers, CGI artists, and analysts. I'm hands-on in Figma, but equally happy running a Jira board, presenting to a CDO or CEO, or kicking off a usability study. The line between IC work and project management got blurry years ago, and I've stopped pretending it's still there.
My degree is in Digital Media and Extended Reality (First Class Honours, University of Salford), with a semester abroad at Zhejiang University in Shanghai. I then trained as an assistant director at the UK's National Youth Film Academy and picked up Lifetime Membership for creative leadership. The XR degree shapes how I think about spatial computing; the Mandarin still earns its keep when working with teams in Shenzhen; the film training shapes how I think about story arcs in product flows.
“I care about three things, in this order: clarity, craft, shipping.”
Clarity comes first because most design problems are framing problems. Get the question right and the answer is usually obvious. Craft separates 'fine' from 'good', and 'good' from work that makes you stop. Shipping is what turns the rest into something more than a portfolio piece.
Currently in Tel Aviv, designing the Health module for EvenRealities' AR operating system, with brand and identity work for APEX Series. Open to senior UX, design lead, and product roles. Tel Aviv, remote, or willing to relocate.
Career arc
- 01
Started in film production and digital strategy, with stints in Shanghai and Manchester.
- 02
Moved into automotive: Bentley's MR/VR sales experience, then leading Bentley's 15-strong CGI and configurator pipeline.
- 03
Now consulting on UX leadership: Aston Martin's web ecosystem and EvenRealities' AR Health module.
Strengths
- UX strategy and direction
- Cross-functional delivery (design, CGI, engineering)
- Stakeholder communication up to CDO and CEO
- Translating ambition into shipping plans
- Cross-cultural work across UK, China, and Israel
Labs
Also building, on the side.
Three things I'm shipping outside of client work, all AI-powered, all in active development.
L01
Life Dashboard
Currently building · v0.3
L02
CRM
Currently building · Private alpha
L04
Serora
Live
L03
Kosher OS
Currently building · Landing soon
Approach
Four phases. Repeated until the work earns its place.
01
Diagnose
Read the system as it is. Surface the assumptions everyone has stopped noticing. The first week is mostly listening, to users, stakeholders, the design team, the engineers. The brief is usually wrong; the room knows where.
02
Frame
Most design problems are framing problems. Define the right question and the answer becomes obvious. This is where briefs get rewritten and projects get smaller, and the work that survives is the work that matters.
03
Ship
Prototype in high fidelity from the first week. Test in production where it is safe. Move fast and obvious before slow and clever; the second one only looks good in a pitch deck.
04
Operate
Set up the team, the tooling, and the standards so the work keeps shipping after I leave. Consulting that does not outlast me has not done its job. The handover is part of the work.
Capabilities
The toolkit, kept current.
Design & Product
- Figma
- Adobe Creative Cloud
- Miro
- UX Research
- Prototyping
- Design Systems
Project Management
- Agile
- Scrum
- Jira
- Confluence
- Notion
- Linear
Emerging Tech & AI
- AR / VR / Mixed Reality
- Spatial Computing
- Unreal Engine
- ChatGPT · Gemini · Claude
- Midjourney
- GA4 · Clarity · Tableau · FullStory
Selected experience
A decade of decks, ships, and showrooms.
EvenRealities
UX Designer · Consultant
AR Health module design end-to-end. Approved by CDO + CEO for production.
2025
Aston Martin Lagonda
UX Designer · Consultant
Global web UX, configurator redesign, flagship model launches (DB12, Valiant, Goldfinger).
2024–2025
PTL Group
UK Lead
UK–China business development. Partnerships with DIT and Santander.
2023–2024
Apple
Product Specialist
#1 in overall sales and #3 in business sales across Northern England (single quarter).
2020–2021
NYADO
Co Producer / Video Editor
Mission to Earth documentary series. Worked alongside a Hollywood VFX artist.
2020–2021
Bentley Motors
Digital Experience Designer
MR/VR sales experience for Digital Transformation. Presented to the board.
2018–2019
Paramex via Bentley Motors
Digital Project Manager
Led 15-person R&D + CGI team building Bentley's next-gen configurator.
2021–2022
Contact
Let's build something.
Open to senior UX, design lead, and product roles. Tel Aviv, remote, or relocate.




