Bentley

The showroom, in mixed reality. Presented to the Bentley board.

Customer journeys and mixed reality sales prototypes built in Unreal Engine for Bentley's Digital Transformation division, presented at board level.

Bentley Continental GT interior colours app, in-car exploration interface

Role: Digital experience designer
Year: 2018 to 2019
Tools: Unreal Engine, journey mapping
Outcome: Board presentation

The brief

Bentley's Digital Transformation division wanted to know what a sale could feel like without the showroom. The constraint was care. A Bentley purchase is slow and considered, and the headset could not cheapen it.

The approach

I built the customer journey end to end and prototyped it in Unreal Engine with Bentley's technical leads and a small VFX team. Each milestone was an internal demo, building toward one board-level presentation that framed the work as a sequence of moments rather than a single product.

Wireframes, high fidelity mockup, VR journey map, rapid prototypes and the published product — From wireframe to published product: AR on the left, VR journey mapping on the right.

Treat the headset as a room. Not a screen.

Bentley showroom, interiors and the Continental GT in the digital reality sales funnel — The digital reality sales funnel became the foundation for Bentley's future digital reality strategy.

The outcome

The work was presented to the Bentley board and shaped how the division approached later immersive projects. The journeys became the reference for the roll-out into select dealerships.

Next, Shulchan

A table set for private chefs. Brand, website and platform.