Plastic Bank
From 9,000 to 34,000 followers. In five months, with an app pitched to the CEO.
Digital growth and UX for a Vancouver social enterprise fighting ocean plastic: social strategy, campaign video and the Ambassador Portal app prototype.
- Role
- Digital marketing and UX design
- Year
- 2019 to 2020
- Scope
- Social, video, app prototype
- Outcome
- 9,000 to 34,000 followers in five months
The brief
Plastic Bank turns ocean-bound plastic into currency for the people who collect it. The brand needed reach, and the collectors needed an app. I joined to grow the first and prototype the second.
- Instagram followers, up from 9,000 in five months
- 34,000
- app concept designed in Adobe XD and pitched to the CEO
- 1
- represented the brand at Sustainable Brands Oceans, Porto
- 2019
The work
A growth-driven Snapchat and social strategy with geo-filters and a video programme, cut in Premiere Pro and After Effects. Then UX design and prototyping for the mobile Ambassador Portal, coordinated through design, testing and CEO presentations.